1. 🪴 Introduction to Groww
Groww is one of India’s leading digital investment platforms, allowing users to invest in stocks, mutual funds, IPOs, and digital gold. Launched with the vision of making investing simple and transparent for the common Indian, Groww has quickly grown into a trusted household name.
With over 5 crore users as of 2025, it stands out for its clean interface, low-cost investing, and beginner-friendly educational content.
2. 🏗️ History and Founders
Groww was founded in 2016 by ex-Flipkart employees:
- Lalit Keshre (CEO)
- Harsh Jain (COO)
- Neeraj Singh (CTO)
- Ishan Bansal (CFO)
Headquartered in Bengaluru, the company started as a mutual fund investment platform and expanded into stocks, IPOs, Futures & Options, and more.
Key Milestones:
- 2016: Mutual fund platform launched
- 2020: Stock investing enabled
- 2021: IPO investments added
- 2022: Achieved Unicorn status
- 2023: Introduced international investing
- 2024–25: Crossed 5 crore registered users
3. 🌟 Why Choose Groww?
- User-friendly app and web platform
- Free Demat account
- Zero commission on mutual funds
- Educational blogs and videos
- Real-time stock market tracking
- Easy SIP setup
- Low brokerage charges
Groww’s philosophy: “Finance should be simple, transparent, and accessible to everyone.”
4. 📱 Groww App Features
- Dashboard: Quick portfolio overview
- Explore Tab: Browse thousands of stocks and funds
- Watchlist: Add and monitor favorite stocks
- SIP Tracker: Manage all SIPs in one place
- Stock Screener: Filter stocks based on metrics
- Groww Balance: Wallet for seamless transactions
- Insights: Latest market news and analysis
Groww is available on:
- Android (Play Store)
- iOS (App Store)
- Web (www.groww.in)
5. 🧾 Account Opening Process
To start investing, users need a Demat + Trading Account.
Step-by-step Registration:
- Download Groww app or visit groww.in
- Sign up with email/mobile
- Provide PAN card, Aadhaar, and bank details
- Complete e-KYC and video verification
- E-sign using Aadhaar OTP
- Account activated in 1–2 working days
No paperwork needed – 100% online!
6. 📈 Investing in Stocks with Groww
Groww allows direct equity investments in NSE and BSE stocks.
Features:
- Buy/sell shares in real time
- Live price updates and charts
- Technical indicators and stock insights
- Market and limit orders
- Intraday and delivery options
- Portfolio and profit/loss tracking
Brokerage Charges:
- ₹0 for delivery
- ₹20 or 0.05% per executed order for intraday/F&O (whichever is lower)
7. 💹 Mutual Fund Investment on Groww
Groww started with mutual funds and remains one of the best apps for mutual fund investing in India.
Types of Mutual Funds Available:
- Equity Funds
- Debt Funds
- Hybrid Funds
- ELSS (Tax Saving Funds)
- Sectoral/Thematic Funds
Features:
- Invest lump sum or via SIP
- No commission or hidden charges
- Direct plans only (higher returns)
- Riskometer and historical returns shown
- Easy comparison between funds
8. 🗓️ Systematic Investment Plans (SIPs)
SIP is a method of investing a fixed amount regularly in mutual funds.
Groww SIP Benefits:
- Starts from as low as ₹100
- Flexible date and amount
- Auto-debit via UPI or bank
- SIP pause/resume option
- Performance tracking
Groww sends reminders for upcoming SIPs to avoid missing payments.
9. 📊 IPO Investment via Groww
Groww makes it easy to apply for Initial Public Offerings (IPOs).
Steps to Apply:
- Go to IPO section in the app
- Select an open IPO
- Enter lot quantity and bid price
- Confirm UPI ID for mandate
- Approve UPI request in your app (PhonePe/Google Pay/Paytm)
Groww displays:
- IPO calendar
- Subscription status (live)
- Company background and financials
10. 💰 Groww Balance and Digital Gold
Groww Balance:
- Acts like a wallet
- Add money via UPI, net banking
- Use it for fast transactions in IPOs, stocks, etc.
Digital Gold:
- Invest as low as ₹10
- 99.5% pure 24K gold
- Vaulted with partners like MMTC-PAMP
- Redeem as cash or request physical delivery
11. 📉 Groww Nifty and Index Funds
Index funds are passive mutual funds that track an index like Nifty 50 or Sensex.
Benefits:
- Low expense ratio
- Ideal for beginners
- No fund manager bias
- Good for long-term wealth creation
Groww offers curated lists like:
- “Top Nifty 50 Index Funds”
- “Best Index Funds for 2025”
12. 💸 Charges and Fees
| Service | Charges |
|---|---|
| Account Opening | ₹0 |
| Demat AMC | ₹0 |
| Stock Delivery | ₹0 |
| Intraday Trades | ₹20/order |
| Mutual Fund | ₹0 |
| IPO Application | ₹0 |
| UPI / Wallet | ₹0 |
| Digital Gold | Small spread (~3%) |
Groww keeps its pricing transparent and affordable.
13. ⚖️ Groww vs Other Platforms
| Feature | Groww | Zerodha | Upstox | Paytm Money |
|---|---|---|---|---|
| UI | Clean & modern | Advanced | Moderate | Basic |
| Mutual Funds | Direct plans | NA | Direct plans | Direct plans |
| IPOs | UPI-based | ASBA/UPI | UPI | UPI |
| Brokerage | Low | Low | Low | Low |
| Beginners Friendly | ✅✅✅✅✅ | ❌ | ✅ | ✅ |
Groww is ideal for new investors, while Zerodha suits experienced traders.
14. 🛡️ Safety and Security
Groww is a SEBI-registered broker and member of NSE, BSE, CDSL.
Safety Measures:
- SSL encryption
- 2FA login
- Registered with SEBI
- Funds held in client bank accounts
- User consent required for all mandates
User funds are kept in segregated accounts, ensuring legal and financial safety.
15. 📞 Customer Support and Reviews
Customer Support:
- In-app ticket system
- Email: [email protected]
- Help Center: https://groww.in/help
Ratings:
- Google Play Store: ⭐4.4
- App Store: ⭐4.5
- Trustpilot: ⭐4.2
Users appreciate Groww’s:
- Intuitive UI
- Fast support
- Simple investing process
16. 📚 Tips for New Investors
- Start with SIPs in index funds
- Don’t chase returns blindly
- Diversify your portfolio
- Avoid panic during market falls
- Read Groww blogs and videos
- Track investments monthly
Groww provides free learning tools and videos in regional languages too.
17. 💼 Taxation on Investments
| Investment Type | Tax Type | Holding Period | Tax Rate |
|---|---|---|---|
| Stocks | Capital Gains | Short-term: <1 year | 15% |
| Stocks | Capital Gains | Long-term: >1 year | 10% over ₹1L |
| Mutual Funds (Equity) | LTCG | >1 year | 10% |
| Mutual Funds (Debt) | STCG | <3 years | As per slab |
| IPO Profit | Capital Gains | Depends | 15–10% |
Groww does not deduct tax at source; users must file it manually or via CA.
18. 🧒 Groww for Beginners and Students
- Zero opening charges
- SIPs from ₹100/month
- Free learning modules
- Financial literacy for youth
- Easy tracking and goal setting
- Referral bonus for inviting friends
Great for college students or early earners starting their investment journey.
19. 💻 Groww Desktop vs Mobile Experience
| Feature | Mobile App | Desktop Website |
|---|---|---|
| Ease of Use | Excellent | Good |
| Charts | Basic | Advanced |
| Order Placement | Fast | Fast |
| Tracking Portfolio | ✅ | ✅ |
| Learning Materials | ✅ | ✅ |
Groww is mobile-first, but both platforms work well for trading and investing.
20. ❓ FAQs
Is Groww SEBI registered?
Yes. Groww is a SEBI-registered investment advisor and stockbroker.
Can I invest in international stocks via Groww?
As of 2025, this feature is in limited rollout for select users.
How long does it take to open an account?
Usually within 24–48 hours after completing KYC.
Is Groww better than Zerodha?
For long-term investors and mutual funds, Groww is simpler. For advanced traders, Zerodha may be better.
Does Groww charge for SIPs?
No, Groww does not charge anything for SIPs in mutual funds.
21. 🧾 Conclusion
Groww has transformed how young Indians invest by making stock market access simpler, cheaper, and digital-first. Whether you’re a new investor, student, or a seasoned mutual fund SIP user, Groww offers a safe and efficient way to build wealth.
