1. Introduction
Every year, India’s festive shopping season kicks off with two of the biggest online sales: Amazon’s Great Indian Festival and Flipkart’s Big Billion Days. For millions of Indians, these mega sales have become synonymous with Diwali shopping, huge discounts, new product launches, and exclusive offers.
The Amazon Great Indian Festival 2025 Sale is set to begin on September 23, 2025, with Prime members enjoying early access from September 22. From mobiles and laptops to fashion, furniture, electronics, home appliances, travel, and groceries, Amazon has lined up some of the biggest discounts of the year, along with bank offers, EMI deals, Amazon Pay rewards, and more.
In this article, we take a deep dive into everything you need to know about the sale — from background and history to offers across categories, Prime benefits, bank discounts, logistics improvements, and even a comparison with Flipkart’s sale.
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2. Background & History of the Sale
Amazon launched its first Great Indian Festival Sale in 2014. Since then, it has grown into one of India’s most anticipated shopping festivals.
- Why is it important?
Because Diwali, Dussehra, and Navratri are India’s peak shopping seasons. Traditionally, people buy gold, electronics, clothes, and gifts during this time. Amazon and Flipkart brought this tradition online, offering deep discounts and exclusive deals to attract shoppers. - Evolution of the Sale
- 2014: First Great Indian Festival Sale, focused mainly on electronics and fashion.
- 2017: Amazon introduced Prime early access, giving members a first-mover advantage.
- 2019: Heavy competition with Flipkart, both companies running sales simultaneously.
- 2020: The COVID-19 pandemic boosted online shopping, and Amazon’s sale reached record participation.
- 2021–2024: The sale expanded across categories, with travel, groceries, daily essentials, and smart devices added.
Now in 2025, the sale is bigger than ever, featuring over 17 lakh sellers, thousands of small and medium businesses, and global brands participating.
3. Dates & Early Access Details
- Start Date for All Customers: September 23, 2025
- Prime Early Access: Starts on September 22, 2025 (24 hours early).
- End Date: Amazon has not announced the official end date, but historically the sale runs through Diwali, often lasting 3–4 weeks.
This means Prime members can grab deals before stock runs out. Popular phones, laptops, and new launches often sell out within hours, making early access a big advantage.
4. Categories & Discounts Breakdown
Amazon has announced massive discounts across categories. Here’s a breakdown:
4.1 Smartphones
- Up to 40% off on top brands like Samsung, Apple, OnePlus, Xiaomi, Realme, and iQOO.
- Exchange offers and no-cost EMI up to 24 months.
- Prime-exclusive launches and flash sales.
4.2 Laptops & Tablets
- Laptops: Up to 45% off on HP, Dell, Lenovo, Asus, and Acer.
- Tablets: Up to 60% off on Samsung Galaxy Tab, Lenovo Tab, and Amazon Fire tablets.
4.3 Smart TVs & Appliances
- Smart TVs: Up to 65% off (Sony, LG, Samsung, Redmi, OnePlus).
- Large Appliances: Washing machines, refrigerators, and ACs with up to 55% off.
4.4 Electronics & Accessories
- Headphones, speakers, power banks: Up to 75% off.
- Cameras & DSLRs: Up to 80% off on Canon, Sony, and Nikon.
4.5 Fashion, Beauty & Lifestyle
- Fashion: Up to 80% off on 100,000+ styles.
- Footwear & Accessories: Up to 70% off.
- Beauty & Grooming: Up to 70% off with combo deals.
4.6 Home & Kitchen
- Furniture: Sofas, beds, dining sets up to 75% off.
- Kitchen appliances: Mixers, air fryers, coffee machines up to 70% off.
4.7 Books, Gaming & Toys
- Books & Stationery: Up to 60% off.
- Gaming Consoles: Discounts on PlayStation, Xbox, Nintendo.
- Toys: Up to 70% off.
4.8 Amazon Devices
- Echo, Kindle, Fire TV: Up to 55% off.
- Bundled offers with Alexa smart devices.
4.9 Travel & Everyday Essentials
- Flights: Up to 15% off.
- Hotels: Up to 40% off.
- Daily essentials & groceries: Up to 70% off.
5. Bank & Payment Offers
- SBI Debit/Credit Cards: Extra 10% instant discount.
- Amazon Pay Later: Up to ₹60,000 credit, no-cost EMI.
- Gift Cards: Up to ₹250 cashback and 10% off on popular brands.
- Amazon Rewards: 5% cashback for Prime, 3% for non-Prime on select purchases.
6. Prime Member Benefits
- 24-hour early access (Sept 22).
- Exclusive deals only for Prime members.
- Faster shipping with same-day and next-day delivery in more cities.
- Access to Prime Video & Prime Music specials during the festival.
7. Special Features & New Launches
Amazon uses the Great Indian Festival as a platform for exclusive launches:
- New smartphones, laptops, and TVs.
- Indian brands and Make in India products.
- Combo bundles (Echo + Smart Bulb, Fire TV + subscription packs).
8. Logistics & Delivery Improvements
- 45 new delivery stations in Tier II/III cities.
- 1.5 lakh seasonal jobs created for the sale.
- 12 new fulfillment centers and 6 sort centers.
- Same-day delivery expanded to 50% more cities.
9. Impact on Sellers & MSMEs
- Over 17 lakh sellers are participating.
- Many MSMEs and startups benefit from Amazon’s platform.
- Amazon introduced an AI-based Samriddhi Dashboard to help sellers track performance.
10. Customer Shopping Tips & Tricks
- Make a wishlist before the sale begins.
- Use Prime membership for early access.
- Check lightning deals — they sell out fast.
- Use bank cards wisely for max discounts.
- Compare with Flipkart’s sale to ensure the best price.
- Check EMI options for big-ticket items.
- Look for combo offers (buying two products together).
11. Comparison with Flipkart Big Billion Days
- Flipkart’s Big Billion Days starts on the same date (Sept 23, 2025).
- Both offer heavy discounts, but:
- Flipkart often has better phone deals (especially on Realme, Motorola).
- Amazon has stronger offers on appliances, Echo devices, and laptops.
- Smart buyers compare prices on both platforms before purchasing.
12. Conclusion
The Amazon Great Indian Festival 2025 is not just a sale — it’s a shopping season that transforms how Indians buy products online. With discounts up to 80%, bank offers, exclusive launches, and Prime benefits, it is the best opportunity to shop before Diwali.
Whether you are upgrading your phone, buying festive clothes, getting a new TV, or stocking up on daily essentials, this sale has something for everyone.
Amazon’s continuous investment in logistics, seller support, and digital payment offers ensures that the Great Indian Festival remains India’s biggest online shopping carnival
