Fresh To Home is a leading online meat and seafood delivery platform, known for offering 100% chemical-free and preservative-free products. Founded in 2015 by Shan Kadavil and Mathew Joseph, the company aims to provide farm-to-fork freshness by sourcing directly from over 4,000 fishermen and farmers, eliminating middlemen.
🔹 Key Highlights:
- Direct Sourcing Model: Fresh To Home connects local farmers and fishermen directly to consumers using technology, ensuring freshness, traceability, and fair pricing.
- Product Range: Offers fresh chicken, mutton, seafood, ready-to-cook items, cold cuts, eggs, and pickles.
- Quality Control: Uses 150+ quality checkpoints, antibiotic-residue testing, and ISO-certified processing units.
- Tech-Powered Operations: Operates through AI-driven platforms like “ComFish” to manage sourcing, logistics, and demand forecasting.
- User-Friendly App: Available on Android and iOS, featuring easy navigation, filters, secure checkout, and real-time tracking.
- Delivery Services: Offers same-day or scheduled delivery in major cities like Bengaluru, Delhi, Mumbai, and also operates in the UAE.
- Packaging: Uses leak-proof, tamper-evident, temperature-controlled packaging for hygiene and safety.
- Customer Support: 24×7 customer service with refund policies, order tracking, and chat support.
🔹 Business Features:
- Subscription Plans: Smart Subscriptions and Club FTH memberships offer convenience, discounts, and priority delivery.
- Pricing: Competitive and dynamic, with frequent offers and cashback via wallet or loyalty points.
- Sustainability: Emphasizes eco-friendly packaging, solar-powered units, and water treatment practices.
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🔹 Market Impact:
- Helped boost farmer and fisherman incomes.
- Created awareness about clean meat.
- Emerged as a strong competitor to Licious, Zappfresh, and Meatigo.
🔹 Recognition & Future Plans:
- Featured in Forbes Asia’s “100 to Watch”.
- Plans include expanding into Tier-2 cities, more international markets, drone delivery, and even an IPO after 2026.
Conclusion:
Fresh To Home is not just a meat delivery app—it’s a disruptive, tech-enabled food company changing how meat is sourced, processed, and delivered in India and the UAE. By focusing on quality, ethical sourcing, and customer satisfaction, it continues to redefine the fresh meat industry and is well-positioned for future growth.
